Pédalo Ciné event organized by the Lux movie theater in Caen
Pédalo Ciné event organized by the Lux movie theater in Caen
Electric power meter device for the Public Choice Award at Cannes 2018
Electric power meter device for the Public Choice Award at Cannes 2018
And finally a Public Choice Award at Cannes 2018
And finally a Public Choice Award at Cannes 2018
Boris Vian driving his 1911 Brasier Torpedo
Boris Vian driving his 1911 Brasier Torpedo
No. Pedaling to attend a movie show is really what some French companies mean.

The Lux movie theater of Caen (Normandie, France) hosted again for its 2017 summer season the Pédalo Ciné event, created for the 2016 Tour de France. The beach of Moulin-Blanc in Brest (Bretagne, France) showed a collection of short films in July 2017, where some 300 seats and 10 still cycles awaited the audience. The cultural association Cinécyclo has been spreading worldwide this concept since 2015, particularly in Senegal.

The concept is quite simple: have the audience pedal to produce the electrical power needed for the show. If the audience stops, so does the movie.

Behind this innovative concept lies a collective call to mobilize for sustainable development: the show goes nuclear power grid off and needs human energy to perform. Audience acts toward positive energy transition.

People start getting involved in this concept and several large cities make plans for that.

The city of Cannes, which had organized in 2015 its FestiVelo event alternating film screenings and cyclo tours, is planning to screen all the 2018 Official Selection with the help of people attending it: they'll have to pedal to provide energy for film screening.

A very attractive idea according to Thierry Frémaux, 2018 Cannes Film Festival General Delegate.

M. Frémaux is a cycling lover and uses its bike whenever he can to throttle between an appointment and another. He wears a wool cap with visor under his helmet, which reminds him of Eddy Merckx winning the Tour des Flandres (Belgium) back in 1969.

Mr Frémaux will apply this innovative concept to the Public Choice Award (Grand Prix du Public): if the film is poor, audience stops pedaling and shifts to another movie.

This is quite an efficient selection: the Grand Prix will be awarded to the movie which produced the most electricity!

Pedaling for fun or for business is always rewarding to the heart.

Boris Vian aka Bison Ravi was a great follower of fun ideas: old cars lover, his 1911 Brasier Torpedo was customized with a sink and a removable chamber pot on one of the rear seats. He would have been fan about this revolutionary concept. It might have avoided the heart attack that overwhelmed him during the screening of the adaptation, he disapproved of, being in conflict with the producers, of his crime novel I Spit on Your Graves (J'irai cracher sur vos tombes).
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